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Digital marketing utilizes and creates digital channels to inform customers on your offering and brand-relevant activities. Moreover, on the KPI achievement side of marketing, ‘digital’ offers you the means to get real-time insight on customer behavior and the success of your own activities.“
Your target groups have multiple options for receiving information on your company and your products. Depending on their preferences, they will prioritize online or offline channels on their journey.
Hence, all of them are important and should be managed accordingly. But in our increasingly digital world, the internet is the most frequently used channel for pull and push information for the majority of customers.
Unlike physical information channels, digital channels offer you the opportunity to connect with customers whenever and wherever they want. Being online means being truly accessible.
Digital communication has a big advantage: you can create a multitude of touch points for customers, without overstretching budgets. For any person in the world who has access to the internet.
Today’s most successful brands were the market’s innovators in the early days of digital marketing. They have established their own channels on various platforms, which they continuously feed to attract and inspire hundreds of millions of consumers and corporate customers. And they are exploring new methods and new formats every day.
Embarking on the digital journey to successful marketing, you will soon discover that there are no limits to your creativity for inspiring your target groups.
Why is corporate purpose so important? Purpose is about inspiring all stakeholders – investors, employees, customers, etc. – with lasting enthusiasm for the company.
A year ago, Clubhouse, a voice-based chatroom app, was the hype par excellence; today, activity has dropped off drastically. Its focus on audio was particularly innovative. So, is audio dead? Podcasts are a trend that has been going on for a long time and even though Clubhouse was a hype that ran out of steam, audio will likely develop more traction in the next few years.
When people speak about you, your company and your products in public, you have automatically created a reputation. Whether your reputation is positiv or negative depends on your doing.
Black Dolphin Process Management has become a fundamental success factor for a company to drive transformational processes. This has tremendous implications for corporate mind set. Learn why.