Your corporate equity story is changing considerably. Pofit thinking is turning into value thinking. It is more important than ever for companies to deal with highly relevant ESG (environment, social, governance) issues. These not merely impact your reputation value, but ultimately your license to operate.
Creating & Protecting Corporate Value
The world is a crazy and unpredictable place. An event can happen at any point in time that can make or break your company’s reputation and bottom line.
Every day we see headlines that bring companies, industries and even entire markets to their knees. Issues are manyfold: data security, #MeToo, gender equality and diversity can make or break a company’s reputation.
Communications leaders are under constant pressure to influence stakeholder perceptions and behaviours to maintain social acceptance for the company and its business model.
At the same time, effective communication is getting harder to achieve with change taking place fast, with growing complexity and an increasing need for more corporate transparency.
Protecting a company’s reputation in the face of polarizing issues, answering to contentious societal issues, or navigating new audience expectations has never been more important.
Companies have to accept that they cannot avoid being impacted by high-risk issue. Issue avoidance is no indicator for leadership competence, but how well a company is prepared to deal with it is.
Communication has to tangibly contribute to overall business goals. Our mind- and skillset puts us in the perfect position to build communication strategies that foster innovation, create value and lead to corporate success.
We support management shape corporate reputation and align stakeholder behaviours with the company’s values and strategic objectives to drive performance.
Proven excellence in...
“Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction.” Albert Einstein
Companies should take a crisis for what it is – an opportunity to rethink themselves, gaining a competitive advantage and making themselves fit for more change to come.23 November 2020
In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital.14 November 2020
Analyzing modern day marketing, we cannot ignore that the look & feel of visual and textual messaging has become overwhelmingly millennial-focused.10 November 2020
„The biggest risk is not taking any chances. In a rapidly changing world, the only strategy that will surely fail is not to risk.“ — Mark Zuckerberg28 October 2020
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