CORPORATE COMMUNICATIONS
Your corporate equity story is changing considerably. Pofit thinking is turning into value thinking. It is more important than ever for companies to deal with highly relevant ESG (environment, social, governance) issues. These not merely impact your reputation value, but ultimately your license to operate.
Creating & Protecting Corporate Value
The world is a crazy and unpredictable place. An event can happen at any point in time that can make or break your company’s reputation and bottom line.
Every day we see headlines that bring companies, industries and even entire markets to their knees. Issues are manyfold: data security, #MeToo, gender equality and diversity can make or break a company’s reputation.
Communications leaders are under constant pressure to influence stakeholder perceptions and behaviours to maintain social acceptance for the company and its business model.
At the same time, effective communication is getting harder to achieve with change taking place fast, with growing complexity and an increasing need for more corporate transparency.
Protecting a company’s reputation in the face of polarizing issues, answering to contentious societal issues, or navigating new audience expectations has never been more important.
Companies have to accept that they cannot avoid being impacted by high-risk issue. Issue avoidance is no indicator for leadership competence, but how well a company is prepared to deal with it is.
Communication has to tangibly contribute to overall business goals. Our mind- and skillset puts us in the perfect position to build communication strategies that foster innovation, create value and lead to corporate success.
We support management shape corporate reputation and align stakeholder behaviours with the company’s values and strategic objectives to drive performance.
Proven excellence in...
- Corporate Brand Positioning
- Corporate Mission Statement
- Advocates Engagement
- Reputation Management
- Strategy Design & Implementation
- Sustainability Communication
- Executive Coaching
- Stakeholder Relations
- Media Relations
- Crisis Communications
- Employee Engagement
- Employer Positioning
“Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction.” Albert Einstein
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The Power of Purpose
Why is corporate purpose so important? Purpose is about inspiring all stakeholders – investors, employees, customers, etc. – with lasting enthusiasm for the company.
10 October 2022 -
Clubhouse is dead – long live audio!
A year ago, Clubhouse, a voice-based chatroom app, was the hype par excellence; today, activity has dropped off drastically. Its focus on audio was particularly innovative. So, is audio dead? Podcasts are a trend that has been going on for a long time and even though Clubhouse was a hype that ran out of steam, audio will likely develop more traction in the next few years.
25 September 2022 -
Build A Positiv Reputation!
When people speak about you, your company and your products in public, you have automatically created a reputation. Whether your reputation is positiv or negative depends on your doing.
8 July 2022 -
BDPM: Agile management methods employed by TOYOTA, NESTLE, GOOGLE and Co.
Black Dolphin Process Management has become a fundamental success factor for a company to drive transformational processes. This has tremendous implications for corporate mind set. Learn why.
22 March 2022