BDPM: Agile management methods employed by TOYOTA, NESTLE, GOOGLE and Co.

DEFINITION

BDPM (Black Dolphin Process Management) is a management method based on Toyota’s PDCM cycle which is applied to strategy deployment and organizational learning. At Black Dolphin, we have adopted this method to link corporate goals to those of teams and individual in a company.

The Black Dolphin Process Management defines goals in form of Objectives and Rated Result for a period of three to six months. About 40% of the content for the objectives comes from the strategy (top-down) and about 60% from teams and employees (bottom-up). At the end of the process, the learnings from the process period are drawn and incorporated into the planning for the next action cycle, so that an ongoing regular process is created.

BDPM HELPS COMPANIES TO:

o  gain clarity about the most important tasks in the company

o  find the right focus for the next three to six months

o  decide on the most efficient employment of limited resources

o  create transparency for employees that they are working on the right objectives

o  establish more effective communication

o  implement success indicators and performance measures to qualify & quantify success

o  link mission, vision and strategy to short-term operational planning

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THE MAIN ASPECTS OF THE BDPM METHOD

OBJECTIVES & RATED RESULTS: GOALS & SUCCESS DRIVERS

Objectives are motivating, challenging and usually not fully achievable. Rated Results, on the other hand, describe a very concrete, measurable part of the path to goal achievement. They determine how the achievement of goals is measured and the results achieved are evaluated. They define the benchmark which is set to be outperformed.

FROM INPUT AND OUTPUT TO OUTCOME

The introduction of BDPM in a company usually leads to a change in the way a company thinks. The framework is focused on achieving results, so discussions about planned input in form of job tasks are significantly reduced. BDPM focusses the discussion solely on output and its resulting outcome.

BDPM IS MAPPED TRANSPARENTLY

Future generations of managers will focus above all on clarity, transparency and feedback. Unlike in the past, the focus will be on output. BDPM offers the ideal system for clear communication of goals, progress and results, but also required support and lessons learned.

STRUCTURED GOAL DEFINITION WITH BDPM

Identifying and formulating the right goals is the essence of modern management. The BDPM method collects 60% of goals from the operational level and aligns them with 40% of goals from the management level. This way it is ensured that nothing of short to near-term importance will be forgotten.

AGILE MANAGEMENT WITH A STRONG FOCUS

Adapting to constantly changing conditions is one of the most challenging requirements for modern companies. This needs a method which leaves enough room for creativity as well as for the pressure to change in today’s markets, but at the same time ensures a disciplined focus on the implementation of the next steps. As a rule of thumb, objectives are set, achieved and challenged again every three to six months.

OPERATIVE EXZELLENZ DURING IMPLEMENTATION

Decisions on which important challenges to tackle next on what resources to employ are made during quarterly planning meetings which are integral part of the BDPM transformative corporate learning spiral. Following those meetings, everyone in the company focusses on implementation – without hesitation. Operational excellence leads to (a) better interlinking goals of teams and individual employees, (b) strengthen commitment to the corporate objectives management system, and (c) achieving significantly higher measurability of progress.

THE BDPM MODEL BECOMES PART OF CORPORATE THINKING

Management systems only work if they are applied as intended and if they are allowed to overcome existing corporate limitations. In order for a methodology such as BDTM becoming an intuitive habit at every level in the organization, it requires the backup from the entire leadership team. Objectives are managed transparently and become part of people’s every-day decision making. They set the agenda for meetings and the framework for evaluating progress and success.

A LOOK FROM THE OUTSIDE HELPS WITH THE IMPLEMENTATION OF BDPM

In order to introduce objectives and rated results in a productive way, it is helpful to take a step back: first of all collect all upcoming goals and their underlaying projects and tasks and question their importance; which is the most important goal, what are prioritized objectives and which inevitable challenges will we face? Often a fresh view from the outside helps. Once everything is on the table, it is a matter of separating the important from the unimportant things and applying the right focus. An experienced BDPM coach or BDPM consultant increases the chances of an efficient and successful implementation of BDPM through his experience. The BDPM coach should take on the role of a BDPM champion together with an employee from the company and ensure that the role of the BDPM champion is fully integrated into the company within the first BDPM period.

OUR EXPERIENCE WITH THE BDPM METHODOLOGY

We are big fans of the PDCA cycle as well as agile methods such as Design Thinking, Kanban or Scrum. We have had the privilege to support numerous companies with our BDPM methodology and in turn used those experiences to further refine BDPM.

Me personally, I am coming from an industry that is experiencing rapid change and is undergoing major transformations. I was lucky to learn and use agile methods in my daily work, even before they became management fashion. Since then, I have refined existing methodologies to created a unique management approach that combines the best tools and methods for companies to prepare for today’s challenges and to master the new.  

The team at Black Dolphin supports the introduction of BDPM through workshops and moderated goal setting meetings. Our assets are our experience, an external view and an understanding of challenges in management, marketing and sales in agile environments.

The BDPM model integrates seamlessly with our Purposeful Strategy Planning (PSP), which we use to help companies develop a  strong communications strategy derived from a comprehensive mission statement, a clear vision, and a relevant value set.

Let us find out what we can do for your company! Please ask us for workshop offers and individual coaching sessions on BDPM without any obligations.

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Author: Dr. Ralf C. Kaiser
Dr. Ralf C. Kaiser is founding partner of BLACK DOLPHIN, a communication collaborative with international footprint, and corporate communications advisor with the Bureau of Communication. Ralf is a certified change management consultant and business coach and specialist in change and transformation processes, strategic communication, and corporate brand development. He worked for leading communications firms such as Edelman, Fink & Fuchs AG, Hill+Knowlton, and MC-Services AG in Europe, USA and Asia. He held various international management functions at Toyota, Lexus and Hyundai. Ralf has a masters in Political Science and Economics and holds a doctorate in Business Administration.