In Absence of Deep Thought ...
Today’s Changers and Tomorrow’s Transformers
Companies should take a crisis for what it is – an opportunity to rethink themselves, gaining a competitive advantage and making themselves fit for more change to come.
More Efficiency in Digital Marketing with Tripple-C
In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital.
Innovation Marketing in a mid-age decision-maker market
Analyzing modern day marketing, we cannot ignore that the look & feel of visual and textual messaging has become overwhelmingly millennial-focused.
The biggest risk is not taking any risk
„The biggest risk is not taking any chances. In a rapidly changing world, the only strategy that will surely fail is not to risk.“ — Mark Zuckerberg
Why content is king and Media Relations the immortal dinosaur
In today’s fast-paced, always-on information world, content creation has become more valuable than traditional media relations.
Purposeful businesses make a difference
The corporate world and its values are changing. Until recently, maximizing profit was a legitimate business purpose. But those days are gone.
Ethical marketing questions in the 2020s decade
Why a non-empathetic mindset does not (necessarily) affect sales but an empathetic mindset may be crucial for becoming the brand you want to be.
The Leading 7 in Digital (Retail) Marketing
Brand loyalty decreases, consumers make purchase decisions while surfing the internet. How can off-line retailer adjust their marketing to stay in the game?
Tataaa! The End. Or: New opportunities for the car business
In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital.
