Insights Out
Money isn’t Everything – at Least not Anymore: The Value of Corporate Purpose
Purpose has become a fundamental factor that drives decision-making processes. This has tremendous implications for human resources.
Start-up Communications – Part 1
As founder of a start-up, you have a lot on your plate. That’s why we have prepared a simple guide with the six most important steps in communications.
Today’s Changers and Tomorrow’s Transformers
Companies should take a crisis for what it is – an opportunity to rethink themselves, gaining a competitive advantage and making themselves fit for more change to come.
More Efficiency in Digital Marketing with the Three Cs
In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital.
Innovation Marketing in a mid-age decision-maker market
Analyzing modern day marketing, we cannot ignore that the look & feel of visual and textual messaging has become overwhelmingly millennial-focused.
The biggest risk is not taking any risk
„The biggest risk is not taking any chances. In a rapidly changing world, the only strategy that will surely fail is not to risk.“ — Mark Zuckerberg
Why content is king and Media Relations the immortal dinosaur
In today’s fast-paced, always-on information world, content creation has become more valuable than traditional media relations.
Purposeful businesses make a difference
The corporate world and its values are changing. Until recently, maximizing profit was a legitimate business purpose. But those days are gone.
Ethical marketing questions in the 2020s decade
Why a non-empathetic mindset does not (necessarily) affect sales but an empathetic mindset may be crucial for becoming the brand you want to be.
The Leading 7 in Digital (Retail) Marketing
Brand loyalty decreases, consumers make purchase decisions while surfing the internet. How can off-line retailer adjust their marketing to stay in the game?
Tataaa! The End. Or: New opportunities for the car business
In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital.