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Markets are constantly transforming creating threats and opportunities. Opportunities turn into goals, goals become new business models. With the right strategy to achieve your goals, you successfully will drive your business.
We live in a time of change, transformation and disruption: New technologies, faster market cycles, shortage of skilled workers, changing customer demands – companies and their managers are facing the challenge of a constantly changing business environment.
Repositioning a business to differentiate from competition often is not only a matter of technical expertise but comes down to communication competence.
Having brand values is essential, but they only work if you live and communicate them frequently. Because times are over that merely high-profile brands are put in the spotlight by NGOs, consumer groups or activist stakeholders. Nowadays, the expectations for B2B businesses are higher than ever and no company is immune. This is the new B2B reality.
Our value based business communications put businesses in a better position, allowing their brand ‘to act and to protect’.
We strengthen your thought leadership, boost the reach of your branded content and amplify the impact of your PR efforts.
When your B2B business needs experts to help communicate effectively with the people that matter to it most, and protect your reputation, there is no substitute for experience – and that is what we have in all its multifaceted diversity at Black Dolphin.
Purpose has become a fundamental factor that drives decision-making processes. This has tremendous implications for human resources.
As founder of a start-up, you have a lot on your plate. That’s why we have prepared a simple guide with the six most important steps in communications.
Companies should take a crisis for what it is – an opportunity to rethink themselves, gaining a competitive advantage and making themselves fit for more change to come.
In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital.