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	<title>Business Marketing &#8211; Black Dolphin</title>
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		<title>Clubhouse is dead &#8211; long live audio!</title>
		<link>https://black-dolphin.com/2022/09/25/build-a-positiv-reputation-2/</link>
		
		<dc:creator><![CDATA[Meena Choi]]></dc:creator>
		<pubDate>Sun, 25 Sep 2022 13:41:11 +0000</pubDate>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Change & Transformation]]></category>
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					<description><![CDATA[A year ago, Clubhouse, a voice-based chatroom app, was the hype par excellence; today, activity has dropped off drastically. Its focus on audio was particularly innovative.  So, is audio dead? Podcasts are a trend that has been going on for a long time and even though Clubhouse was a hype that ran out of steam, audio will likely develop more traction in the next few years.]]></description>
		
		
		
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		<title>Build A Positive Reputation!</title>
		<link>https://black-dolphin.com/2022/07/08/build-a-positiv-reputation/</link>
		
		<dc:creator><![CDATA[Dr. Ralf C. Kaiser]]></dc:creator>
		<pubDate>Fri, 08 Jul 2022 08:52:49 +0000</pubDate>
				<category><![CDATA[Business Marketing]]></category>
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					<description><![CDATA[When people speak about you, your company and your products in public, you have automatically created a reputation. Whether your reputation is positive or negative depends on your doing.]]></description>
		
		
		
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		<title>Start-up Communications &#8211; Part 1</title>
		<link>https://black-dolphin.com/2020/12/07/making-communications-work-for-start-ups/</link>
		
		<dc:creator><![CDATA[Joe Wiedemann]]></dc:creator>
		<pubDate>Mon, 07 Dec 2020 16:11:48 +0000</pubDate>
				<category><![CDATA[Business Marketing]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=11122</guid>

					<description><![CDATA[As founder of a start-up, you have a lot on your plate. That's why we have prepared a simple guide with the six most important steps in communications.]]></description>
		
		
		
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		<title>WHITEPAPER: Key Performance Indicators in Marketing</title>
		<link>https://black-dolphin.com/2020/12/04/whitepaper-key-performance-indicators-in-marketing/</link>
		
		<dc:creator><![CDATA[Dr. Ralf C. Kaiser]]></dc:creator>
		<pubDate>Fri, 04 Dec 2020 21:39:37 +0000</pubDate>
				<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Change & Transformation]]></category>
		<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=13330</guid>

					<description><![CDATA[In today's challenging, competitive business landscape, attracting and retaining customers is not easy. In addition to offering the right products and services of high quality, targeted and efficient marketing is a driving factor for success. ]]></description>
		
		
		
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		<title>More Efficiency in Digital Marketing with the Three Cs</title>
		<link>https://black-dolphin.com/2020/11/14/more-efficiency-in-digital-marketing-with-the-three-cs/</link>
		
		<dc:creator><![CDATA[Raluca Tarcea]]></dc:creator>
		<pubDate>Sat, 14 Nov 2020 16:10:40 +0000</pubDate>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Change & Transformation]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=9676</guid>

					<description><![CDATA[In absence of classic marketing activities such as trade fairs or business conferences, the customer journey in B2B is becoming almost entirely digital. ]]></description>
		
		
		
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		<title>Innovation Marketing in a mid-age decision-maker market</title>
		<link>https://black-dolphin.com/2020/11/10/innovation-marketing-in-a-mid-age-decision-maker-market/</link>
		
		<dc:creator><![CDATA[Joe Wiedemann]]></dc:creator>
		<pubDate>Tue, 10 Nov 2020 14:38:22 +0000</pubDate>
				<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Change & Transformation]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=8388</guid>

					<description><![CDATA[Analyzing modern day marketing, we cannot ignore that the look &#038; feel of visual and textual messaging has become overwhelmingly millennial-focused. ]]></description>
		
		
		
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		<title>The biggest risk is not taking any risk</title>
		<link>https://black-dolphin.com/2020/10/28/the-biggest-risk/</link>
		
		<dc:creator><![CDATA[Dr. Ralf C. Kaiser]]></dc:creator>
		<pubDate>Wed, 28 Oct 2020 19:29:59 +0000</pubDate>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Change & Transformation]]></category>
		<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=8942</guid>

					<description><![CDATA[„The biggest risk is not taking any chances. In a rapidly changing world, the only strategy that will surely fail is not to risk.“ — Mark Zuckerberg]]></description>
		
		
		
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		<title>Why content is king and Media Relations the immortal dinosaur</title>
		<link>https://black-dolphin.com/2020/09/30/why-content-is-king-and-media-relations-the-immortal-dinosaur/</link>
		
		<dc:creator><![CDATA[Joe Wiedemann]]></dc:creator>
		<pubDate>Wed, 30 Sep 2020 16:47:41 +0000</pubDate>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Corporate Communications]]></category>
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					<description><![CDATA[In today's fast-paced, always-on information world, content creation has become more valuable than traditional media relations. ]]></description>
		
		
		
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		<title>Purposeful businesses make a difference</title>
		<link>https://black-dolphin.com/2020/09/10/purposeful-businesses-make-a-difference-in-this-world/</link>
		
		<dc:creator><![CDATA[Dr. Ralf C. Kaiser]]></dc:creator>
		<pubDate>Thu, 10 Sep 2020 14:52:11 +0000</pubDate>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Change & Transformation]]></category>
		<category><![CDATA[Corporate Communications]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=8814</guid>

					<description><![CDATA[The corporate world and its values are changing. Until recently, maximizing profit was a legitimate business purpose. But those days are gone. ]]></description>
		
		
		
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		<title>Ethical marketing questions in the 2020s decade</title>
		<link>https://black-dolphin.com/2020/06/08/ethical-marketing-questions-in-the-2020s-decade/</link>
		
		<dc:creator><![CDATA[Joe Wiedemann]]></dc:creator>
		<pubDate>Mon, 08 Jun 2020 16:57:42 +0000</pubDate>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<guid isPermaLink="false">https://black-dolphin.com/?p=8660</guid>

					<description><![CDATA[Why a non-empathetic mindset does not (necessarily) affect sales but an empathetic mindset may be crucial for becoming the brand you want to be.]]></description>
		
		
		
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